Brand designer with an emphasis on storytelling
through succint, and scalable visual systems.

Clear visual expressions and systematic typography, layered together, form the basis of my approach to design.

Above all of that though, I’m just trying to be a good human.

Currently : Senior Designer at Creature Theory

Email

05 FILHAUS

2024

BRAND IDENTITY
BRAND STYLE GUIDE

ROLE:
LEAD DESIGNER

Brand identity for luxury residential designers who craft manifestations of possibility rather than simply building homes. Establishing them as visionaries in the luxury residential space. Working with this visionary client demanded an approach that honored their unwavering commitment to exceptional quality and boundary-pushing design.

IDENTITY SYSTEM

ICON

The mark reflects Filhaus's relentless pursuit of something more extraordinary. It never truly ends, just like their commitment to bespoke luxury. Built for expansion beyond just residential work, the symbol's ambiguity is intentional: some see the precision of a tile saw, others see radiant energy, all readings are right. This flexibility mirrors how luxury isn't confined to one space, but a mindset that elevates everything it touches.

WORDMARK

With its towering presence and precise weight, the custom wordmark commands attention. The styling references the precision of cut stone, creating a sense of established heritage while maintaining the forward momentum of contemporary luxury. It's a statement piece that refuses to be overlooked, a reflection of Filhaus' approach to crafting spaces that demand notice.

SECONDARY MARK

The secondary mark serves as a quality seal, a confident sign-off. It carries the DNA of the main wordmark through its connected letterforms. Nestled in the negative space below sits a spark, a subtle nod to the special moments and spaces that Filhaus brings to life, transforming the ordinary into something extraordinary.

BRAND PATTERNS

INDEX

FOR THE CORNER DENIES THE PALACE