JAMES LAYCOCK


Brand designer with an emphasis on storytelling
through succint, and scalable visual systems.

Clear visual expressions and systematic typography, layered together, form the basis of my approach to design.

Above all of that though, I’m just trying to be a good human.


Currently : Senior Designer at Creature Theory

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08 FLYING MACHINE

2025





BRAND IDENTITY SYSTEM

ROLE:
LEAD DESIGNER
Tasked with creating a complete identity system for Flying Machine Oyster Bar, a modern coastal restaurant at Wrightsville Beach. The business was doing great, but visually was disconnected across channels and needed to reflect the elevated experience, while still reaching the beach locals. 




IDENTITY SYSTEM





FOR THE CORNER DENIES THE PALACE