Brand designer with an emphasis on storytelling
through succint, and scalable visual systems.

Clear visual expressions and systematic typography, layered together, form the basis of my approach to design.

Above all of that though, I’m just trying to be a good human.

Currently : Senior Designer at Creature Theory

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02 GARAGE BEER

2023-24

BRAND IDENTITY
PACKAGE DESIGN
ART DIRECTION

ROLE:
DESIGNER

We built a brand identity and package design system from scratch for Garage Beer that balances easygoing familiarity with distinctive shelf presence, creating a visual system that feels equally at home in garages, backyards, and anywhere beer belongs. At a time when everything in the space was starting to feel too “crafty” our design team set the new benchmark for beer brands.

IDENTITY

The hand-lettered script strikes the perfect balance of being nostalgic without feeling like a throwback costume. The basketball hoop transforms the garage from a generic setting into something personal and familiar, creating an instant connection that feels authentic rather than manufactured.

PACKAGE

We wanted something different when we reached in the cooler. Not something complex and pretentious or something that’s been focus-grouped by Harvard MBAs. We wanted something fun, a bit nostalgic and easy to drink.

We created a brand that cuts through the noise, it’s simple, nostalgic, and built for real moments with friends, whether it’s the garage, on the golf course, or tailgating before a game.

INDEX

FOR THE CORNER DENIES THE PALACE