Brand designer with an emphasis on storytelling
through succint, and scalable visual systems.

Clear visual expressions and systematic typography, layered together, form the basis of my approach to design.

Above all of that though, I’m just trying to be a good human.

Currently : Senior Designer at Creature Theory

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04 GARDENISTA

2023-24

BRAND IDENTITY
PACKAGE DESIGN

ROLE:
LEAD DESIGNER

I developed the complete visual identity and package design system for Gardenista, a premium ready-to-drink cocktail line featuring the world-renowned Gardener cocktail originally from Matsuhisa in Aspen.

Gardenista’s founders wanted to create a ready-to-drink cocktail that was worth sharing with the world. We were challenged with crafting a compelling brand story and visual identity for their RTD portfolio. I drew from their mountain origins to create a visual system that captures the essence of these unique drinks.

IDENTITY SYSTEM

PACKAGE DESIGN

Inspired by the land this unique cocktail comes from, a custom torn edge mimics Colorado’s Rocky Mountain landscape. An understated label design driven by intentionally imperfect type redefines what a premium, luxury hand-crafted cocktail is. Each product features a fun discoverable. Hand drawn mountain typography and brand messaging is reverse printed on the label, becoming even more visible as the bottle is emptied.

INDEX

FOR THE CORNER DENIES THE PALACE