Brand designer with an emphasis on storytelling through succint, and scalable visual systems.

Clear visual expressions and systematic typography, layered together, form the basis of my approach to design.

Above all of that though,
I’m just trying to be a good human.

Currently :
Senior Designer at Creature Theory

Email

09 LANGE SALT CO.

2024

BRAND IDENTITY
PACKAGE DESIGN

ROLE:
DESIGNER

Partnered with husband and wife duo to create a brand that reflects their personal commitment to crafting exceptional sea salt products for thoughtful home cooks and professional chefs. The design strikes the perfect balance between premium quality and down-to-earth accessibility, rooted in the story of choosing "the essential" over the ordinary and bringing contemporary refinement to hard-working American nostalgia.

DIELINE FEATURE

IDENTITY SYSTEM

ICON

The icon captures the essence of sea salt through radiating diamonds that form a brilliant sun, referencing the Atlantic waters where Lange Salt is harvested and the solar evaporation process that creates their product. The geometric precision reflects the crystalline structure of salt itself, while the radiant formation speaks to the elemental energy and purity that drives everything they do.

WORDMARK

A custom contemporary play on classic hardworking American lettering, drawing inspiration from mid-century storefront signage and agricultural branding. The flowing script feels both nostalgic and fresh. Referencing the honest craftsmanship of America's working heritage, while maintaining the clean sophistication that modern culinary professionals are looking for.

INDEX

FOR THE CORNER DENIES THE PALACE