JAMES LAYCOCK


Brand designer with an emphasis on storytelling
through succint, and scalable visual systems.

Clear visual expressions and systematic typography, layered together, form the basis of my approach to design.

Above all of that though, I’m just trying to be a good human.

Currently : Senior Designer at Creature Theory

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01 VALLEY SUNS BRAND IDENTITY 

Partnered with the Phoenix Suns to create a dynamic brand identity system for their new NBA G-League team. The resulting ‘V.S.' sun icon embodies motion and fluidity within a classic framework, delivering an electric identity system while meeting all NBA requirements and marketing practicalities.

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BRAND IDENTITY
2023-24



02 GARAGE BEER 

Ground up brand identity and package design for Garage Beer that balances easygoing familiarity with distinctive shelf presence. The work helped propel the brand to become America's fastest-growing beer two years running, attracting high-profile investors and cultural moments that cement its place in contemporary beer and sports culture. 

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BRAND IDENTITY
PACKAGE DESIGN
ART DIRECTION
2023-24




03 CROWN LEGACY  

Working with Tepper Sports & Entertainment to develop a distinct identity for their new MLS Next Pro team that breaks from traditional sports logo conventions and existing American soccer branding. The resulting progressive, urban visual identity positioned the team as forward-looking within the sport's evolving landscape.

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BRAND IDENTITY
2022-23



04 GARDENISTA
 
Developed the complete visual identity and package design system for Gardenista, a premium ready-to-drink cocktail line featuring the world-renowned Gardener cocktail originally from Matsuhisa in Aspen. Drew from their mountain origins to create a visual system that captures the essence of these unique drinks.

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BRAND IDENTITY
PACKAGE DESIGN
2023-24



05 FILHAUS

Brand identity for luxury residential designers who craft manifestations of possibility rather than simply building homes. Visionaries in the luxury residential space who needed a visual identity to match. 

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BRAND IDENTITY
2024


06 FORTY-NINTH STATE

Authentically captured Alaska without falling into visual clichés, creating a look unlike anything else in beer at the time. The rebrand and ongoing package design work fueled dramatic growth; expanding from one to three locations with tenfold sales increases and numerous industry awards. 

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BRAND IDENTITY
PACKAGE DESIGN
ART DIRECTION
EVERYTHING IN BEETWEEN
2021-25



07 END OF DAYS

Brand identity and multiple package designs systems. Transformed a startup into a regional powerhouse. Within the first 12 months in bottles, they smashed their 3 years sales goal. 


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BRAND IDENTITY
PACKAGE DESIGN
ART DIRECTION
2020-25+

Multiple
Communication Arts
Recognitions



08 FLYING MACHINE OYSTER BAR

A complete identity system for Flying Machine Oyster Bar, a modern coastal restaurant at Wrightsville Beach featuring an abstracted oyster icon, circular badge, and multiple wordmark variations that capture the restaurant's craft-driven spirit while maintaining a dialed in and elevated experience. 

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BRAND IDENTITY
2025



09 LANGE SALT CO

Brand design striking the perfect balance between premium quality and down-to-earth accessibility, rooted in the story of choosing "the essential" over the ordinary and bringing contemporary refinement to hard-working American nostalgia

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BRAND IDENTITY
2025-



10 LOVEMAC

Crafted a brand identity that reflects their design philosophy of luxurious functionality with a touch of feminine flair. Custom monogram and classic wordmark striking the perfect balance of elegance and expression, reflecting the studio's distinctive approach to interior design.

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BRAND IDENTITY
2024


11  CREATURE THEORY

A rebrand for the agency I spearheaded. A geometric interplay of C's that embodies fluid motion and the ability to shift seamlessly between styles and solutions. The wordmark balances timeless craft with contemporary swagger, representing the agency's humble confidence. 

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BRAND IDENTITY
2022


UP NEXT HERO MODE

A bold forward-looking identity system for a startup aiming to activate athlete’s alter egos.

COMING SOON....
BRAND IDENTITY
2025-




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